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SEO positioning · Custom software development

Web positioning that brings demand. Custom software that sustains it.

Visibility is not enough if sales, closing, delivery or retention cannot keep up. I review all six stages, find the one limiting the rest and build the system that removes that constraint.

Shall we talk? 30 minutes · direct contact with the founder
services

SEO positioning and custom software development services

Two tracks, hired separately or together. Which one applies comes out of the diagnostic, not from a catalogue written before we met. Keep scrolling: each one appears at the stage of the walkthrough it solves.

SEO positioning

acts at stage 01 · marketing · closes the loop at 06

Local SEO

Google Business Profile listing, categories, reviews and consistent contact data.

Keyword research

Search volume, difficulty and intent taken from Semrush, not from hunches.

Architecture and content

Titles, headings and internal linking aligned with real search intent.

Technical SEO

Indexing, canonicals, redirects, speed and structured data.

Search Console measurement

Connected from day one: the report says what moved and what did not.

See the service (es) →

Custom software development

acts at stages 02 to 05 · sales, closing, onboarding and delivery

Custom ERP

Purchasing, inventory, sales, costing and dispatch in a single place.

CRM and internal systems

Unified inbox, quote pipeline, follow-up and reminders.

Web applications

Role-based web apps for your team, your sales force or your own clients.

Process automation with n8n

What is solved today by copying and pasting runs on its own, with explicit rules.

Integrations with your current tools

Online store, electronic invoicing and spreadsheets connected to each other.

See the service (es) →

/walkthrough

Every business converts in six stages. If one processes less, it limits the result. Keep scrolling.

Marketing: web positioning on Google

do they know you?

If your site uses generic titles, no one finds you. This example starts with 10 opportunities per hour.

commercial kitchen equipment near mesimulation
Southern Supply | Commercial kitchen gearsouthernsupply.com
··· 37 more results below ···
#1 Home. Welcome to our website Commercial Kitchen Equipment | Your Business yourbusiness.com

Sales: a CRM to reply before anyone else

do you turn interest into a conversation?

example · this is the bottleneck

10 come in per hour; Sales handles 5. The whole business yields 5.

Unified inbox and follow-up: throughput is back to 10.

messages arrive from everywhere and go coldunified inbox · one thread per customer
Oakwood CateringHi, do you carry convection ovens? I need 6
2 days unanswered✓ 1 min
@harbour.cafePrice on the refrigerated display from the reel?
seen, no reply✓ 1 min
coming in10/h
you handle5/h10/h

output of the whole business: 5. This stage sets the ceiling.bottleneck cleared: the whole system is back to 10.

Closing: from quote to order

do you turn the conversation into a sale?

An accepted quote becomes an order on its own. No double entry.

conversion pipeline
conversation
quote
order
Oakwood Catering 6 convection ovens quote #588 sent order #1042 · enters the ERP →

Onboarding & Delivery: an ERP that hits deadlines

do you deliver what you promised?

The order draws down stock and the deadline is met: a warning before, not after.

erp · order #1042
Oakwood Catering automatically created as a customer stage 04
stock
L1 physical
L2 commercial
L3 web
dispatch note issued · delivered on time ✓ stage 05

Retention: Google reviews that bring new customers

do they come back and refer you?

The review feeds your Maps listing: the walkthrough starts again.

service completed → reviews
review request sent to Oakwood Catering

"Everything arrived on time and the quote was immediate. Highly recommended."

automatic reply published · back to stage 01

Six stages. One system.

The walkthrough you just saw is what I build to measure, starting with the stage where your business loses the most.

This method already runs at a real food-service equipment distributor. See the case →

Shall we talk?

method

Process automation: diagnosis before automating

Before building, I document how the operation works today, what should change and how we will verify that the system actually improves the work.

Diagnosis of the process

I understand the process, the cost of the problem and the baseline we are starting from.

what to improve

Flow map and system design

I document the current and proposed flow, its decisions, controls, exceptions and metrics.

the right system

Implementation in stages

I build in stages, with access, dependencies, validation and partial deliveries defined.

without improvising

Adoption and evolution of the system

I define owners, support the rollout and measure whether the team actually uses the system.

used and improved

If the process is poorly defined, automating it only makes the problem move faster. I may recommend redesigning it, keeping part of it manual or not intervening.

stack

Professional SEO and software development tools

LandoStack isn't a metaphor: it's the set of top-tier tools I master and direct. None does the work on its own; the value is in how they're orchestrated for your case.

Semrush to learn what your customer searches for

Search research and auditing for web positioning (es): the industry's reference platform for understanding your market.

Search Console to measure what Google sees

The measurement that doesn't lie: how Google actually finds your company, straight from the source.

n8n to automate processes

Process automation: connects the tools your company already uses, without replacing them.

Vercel to publish sites and applications

The platform where I deploy the sites and web apps I deliver: every change reaches production in a controlled, reversible way.

real case

Case study: custom ERP and SEO positioning for a distributor

Full Máquinas SPA, a foodservice equipment distributor in Chile, needed order on both fronts. I built an ERP, custom software (es) with three-level stock control, FIFO costing and a technical-service module, deployed to production and currently in a pilot phase with the team. I also optimized the positioning of its catalogue: 468 product listings optimized and published, with specifications checked against manufacturer sources and tracked in Google Search Console.

468listings optimized and published
3levels of stock control
1ERP deployed, pilot phase
video

Systems, CRM and organic search, on video.

See more on Instagram →

founder

SEO consultant and software developer: the same person diagnoses and builds

I'm Héctor Varela, founder of LandoStack. I work directly, with no layers of intermediaries: whoever analyses your case is the one who designs the solution and answers you. I operate between Chile and France, natively in Spanish and French.

Chile ↔ France · ES / FR · direct contact with the founder

/LandoStack
contact

A 20-minute operational diagnosis for your business

Tell me which process gets repeated, lost or depends too much on one person. In 30 minutes, we assess whether it should be automated, redesigned or left as it is.

Got it, your message is in. I'll write back as soon as I've reviewed it.

or write directly

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each case is evaluated individually